Sebago Rowing Cup
On September 20, a regatta in Turin inspired by the rowing spirit of the East Coast The first edition of the Sebago Rowing Cup format is coming to Turin!
On the banks of the Po, Turin hosted the first edition of the Sebago Rowing Cup, transforming into a stage that evoked the timeless charm of the legendary American university regattas. A tribute to the true spirit of the Ivy League: athletic elegance, team spirit, and the preppy aesthetic that has always inspired Sebago.
On Friday, September 19, the event opened at the Sebago store in Turin with the presentation of the teams—a moment of encounter and sharing that fueled anticipation and set the perfect atmosphere for the upcoming challenge on the water.
The following day, Saturday, September 20, the banks of the Po came alive with chants, applause, and energy. The regattas rekindled the spirit of great competitions, blending rowing tradition with timeless elegance. Hospitality made the experience even more unique: the competing teams wore rowing-style striped uniforms in white, navy, and burgundy, while guests embraced the event’s spirit with elegance—donning straw hats, crisp shirts, and preppy-inspired ties. A collective atmosphere that turned the Po into not only a stage for sport, but also a showcase of American-inspired style and aesthetics.
From New England to the banks of the Po, the same spirit that gave birth to Sebago nearly eighty years ago continues to live on today. A story that intertwines sporting heritage with modernity, celebrating the authentic elegance of those who transform tradition into a vision for the present.
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