It all began in Westbrook, Maine, among pine trees, rugged coastlines and endless blue skies. Here, Daniel J. Wellehan Sr., William Beaudoin and Joseph Cordeau founded the Sebago-Moc Company with a clear vision: create authentic, durable and versatile shoes, handcrafted following Native American traditions. This led to the birth of the Beefroll Penny Loafer, the first Citysides model, crafted from premium leather with sturdy stitching and an all-terrain sole. It soon became a symbol of American quality and a timeless style icon.

After revolutionizing American footwear with its loafers, Sebago embarked on its next chapter with the first model from the Docksides® line, a boat shoe that would become synonymous with freedom and adventure. Designed for safe, easy movement on boats and dry land, the Docksides shoe took the nautical world and beyond by storm. Over time, its success cemented it as a lifestyle icon, symbolizing relaxed elegance and seafaring spirit.

From coastal Maine to the decks of the world’s most prestigious regattas, Docksides boat shoes have been worn by some of sailing’s greatest names. In the 1980s, Sebago sailed alongside legend Gary Jobson in the 1983 America’s Cup and featured in iconic races such as the Celebrity Regatta, Newport–Bermuda Race and the O-Star. In the 1990s, Sebago became official supplier to the US national sailing team and, in 1993, coined its enduring motto: “Made with care, built to last.”

Almost 80 years after it was founded, Sebago celebrates its history with the “Sebago Year Book”, an editorial project that pays loving tribute to the heart and soul of the brand. Issued annually, the book features interviews, anecdotes and true-life stories shared by those who, over the years, have transformed Sebago into not just a brand, but a lifestyle grounded in quality, authenticity and shared values.