Ronnie Fieg is a visionary, a radical style activist. Born and raised in Queens, New York, Fieg oozes street smarts and high-style fearlessness. He doesn't just blog about trends, he is instumental in defining them. In this video, shot by 13th Witness, we learn a little more about Ronnie and what inspires his daring designs. This video was shot on location at our Sebago factory in the Dominican Republic. Please go to Sebago to purchase shoes from Sebago x Ronnie Fieg.
William Yan, born and raised in Lower East Side, NYC, is your favorite blog’s favorite blogger. His influential blog, WilliamYan.com, features refreshing street style snaps of downtown NYC, where he continues to capture some of the industry’s favorite tastemakers, celebrities, models, and stylish individuals. The blog also features products he loves, events he goes to, and his own online editorials, where he gets to collaborate with stylists, brands and retailers for original shoots.
Greg Weinstein has been a fixture on the East Coast’s music, fashion and pop culture scene since his earliest professional days. He started in the new media department at Island Def Jam Records where he spearheaded digital promotions for artists such as Jay Z, The Killers, Kanye West, and many others.
Weinstein went on to start CultureShoq.com, one of today’s premier websites for daily fashion updates, entertainment and celebrity culture. With CultureShoq.com, Weinstein has developed partnerships with his former music industry relations, as well as the top names in fashion. From performers such as Travis McCoy and Fabolous to the likes of Mr. Cartoon and Mark Ronson, CultureShoq.com features the top names in pop culture each and every day. Burberry®, Casio®, Red Wing® and Nike® are just a few of the thousands of names who have all given inside stories, as well as exclusive interview clips, to CultureShoq.com. Enter here to win a pair of the Nexus Project shoes: Sebago Nexus Contest
Joshua Kissi and Travis Gumbs are the owners StreetEtiquette.com, the style blog that’s making major waves in New York City and throughout the world. They offer an urban perspective on menswear and style in general, something that’s earned them a loyal fan base worldwide. With appearances in magazines from GQ to Complex, the 20-year-olds from the Bronx are excited about their current roles as StreetEtiquette.com founders, but are also looking ahead to the future and increasing opportunities. Being ranked as ‘Best Men’s Style Blog’ by the Guardian UK is just one of the distinctions the two-year-old blog has earned. Submerged in the events of college, as well as part-time nettlesome work, doesn’t stop Kissi and Gumbs from bringing forth their passion to the world. Enter here to win a pair of the Nexus Project shoes: Sebago Nexus Contest
Born in Manhattan, Jake Davis is a graduate of NYU’s Tisch School of the Arts and a nominated MTV student visionary filmmaker. While still in film school, Davis was recruited by the advertising agency Wieden+Kennedy to direct a short film for Nike® Davis continued to create slice-of-life grassroots promos and industrials for Nike, as well as long-form concert videos, tour visuals, and EPK’s for Fat Beats, Sony® Columbia® and a host of other record labels. Davis has worked with a “who’s who” of the music industry, creating music videos, live performances, and documentaries for such artists as My Chemical Romance, Flyleaf, Kanye West, 50 Cent, Nelly, T.I., Snoop Dogg, Korn, OneRepublic, Hinder, Hawthorne Heights, Head Automatica, Staind, Lacuna Coil, and KT Tunstall. He is a constant collaborator with international skate/streetwear brand Supreme® and is developing the feature film script “Coolhunter,” which is inspired by his work with Nike. Enter here to win a pair of the Nexus Project shoes: Sebago Nexus Contest
Marcus Troy is a lifestyle blogger and a curator of taste and ideas. He started off his career in fashion retail where he learned and mastered skills in merchandising, sales and trend forecasting. The experience and skills he learned on the sales floor quickly earned him opportunities that allowed him to use his keen eye and skills to help develop brands and create products for the Canadian fashion consumer. His deep sense of fashion and personal style separated him from his peers thus making him known as a trendsetter and a influencer.
In 2008, Marcus Troy founded marcustroy.com. The site’s unique layout content and design quickly became a favorite amongst the fashion elite. It’s been described as one of the most comprehensive fashion lifestyle blogs on the internet. On it, Troy shares his thoughts and ideas on all the things he is passionate about such as the brand experience, fashion footwear, travel, gadgets, music and the people who inspire him.
“Blogging ain’t easy, but somebody’s got to do it”
Enter here to win a pair of the Nexus Project shoes: Sebago Nexus Contest
Interest in resurrecting the Sebago Campsides® program from the 1980s had brothers Kirk and Chris Bray knocking on Sebago’s door. After initial meetings, another pattern caught their eyes as a better collaborative fit, an archived shoe called the Fairhaven. Originally designed to meet the needs of boat builders in New England, and gorgeously simple in design, Billykirk applied their leather goods craftsmanship to Sebago® footwear.
POWER BLOGGERS AND RONNIE FIEG WORK WITH SEBAGO TO DESIGN A SERIES OF CUSTOM DOCKSIDES, LIGHTHOUSE AND OTHER NEXUS STYLES
ROCKFORD, Mich. (June 2010) — Over a span of months and a collaborative spirit, David Z’s Ronnie Fieg along with a select group of power bloggers, teamed with Sebago to design a series of ten custom Sebago shoes to form “The Nexus Project”. Fieg and some of the most influential bloggers including Marcus Troy, Jake Davis, Greg Weinstein of Culture Shoq, William Yan, and Joshua Kissi of Street Etiquette experienced a complete immersion at Sebago’s Dominican Republic Facility to create this ultimate collaborative Sebago collection. Designs include individual takes on the Docksides, Lighthouse boot as well as other exclusive Nexus styles.
“Ronnie has a well-known history of putting together great collaborations,” said Gary Malamet, Sebago’s general manager. “We’ve worked with him many times in the past with success. When he came to us with this project, we knew we had a chance to develop something completely fresh. In this day of collaborations, and the unstoppable power of blogs, we felt the combination of the two was unprecedented”.
Sebago worked with the bloggers and Fieg and took them to the manufacturing plant in the Dominican Republic, bringing in representatives of some of the world’s best tanneries and various suppliers to pore through leathers, colors, finish details and more to select materials for each custom shoe. Each participant in turn went through the process of creating their shoe by hand with the team of master craftsmen at Sebago. Processes included soaking and heating the leathers and finally stitching the shoes together – a seven hour project for each shoe.
In their quest for creating refined and evolved work gear, the brothers, Chris and Kirk from Billykirk have teamed up with iconic shoe manufacturer, Sebago, to develop their doc-workers Fairhaven oxford and boot collaboration. The result will be hitting limited retailers in June, 2010.
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