Sebago-Moc Company founded by Daniel J. Wellehan, Sr., William Beaudoin and Joseph Cordeau. First shoes are developed using the patented welt construction

Develops the leather boat shoe which is sold to Uniroyal.

Sebago-Moc Company sales reaches $1,000,000.

Steady growth to 2,000 pairs a day requires a new factory to keep up with demand. Construction begins on a plant in Westbrook, Maine.

Sebago produces its one millionth pair of shoes.

Sebago wins the “Sears Award for Excellence”.

Bridgton, Maine plant is built to produce women's penny loafers.

Jolly Rogers, women's handsewn loafers, debuts.

Global launch of Docksides® by Sebago.

Sebago machine sewn casuals, Jesse Janes, launch; Muk Luk's shearling lined boots, featured in catalog.

Sebago grows to more than 650 employees.

Ted Turner, a premier businessman and yachtsman, poses for a painting that's included in Sebago's poster series.

The basic brown Dockside® is a huge fashion trend that hit universities and high schools across the country.

Sebago Campsides debuts.

Sebago becomes the first U.S. company to sponsor a boat in the O-Star race.

Sebago sponsors the Celebrity Regatta, Liberty Cup, New York Harbor.

First company to sponsor the Newport to Bermuda multihull race, hence called the Sebago Multihull Challenge '87; '87 and '88 co-sponsored the Liberty Cup, New York Harbor.

Official supplier of Yachting Footwear to the U.S. Sailing Team; title sponsor of Phil Steggal in the C-Star transatlantic race.

Sponsors the America's Cup contender “Defender.”

Outdoor collection debuts; Tagline: Crafted with Care, Crafted to Last.

Sebago Drysides launches in the Fall catalog.

Sponsors America 3, the first all-women's syndicate (an America's Cup contender).

Sponsors Young America, (Pact 95) the New York Yacht Club cyndicate challenger in the Louis Vuitton Cup.

Sebago themed campaign, Maine in America debuts.

The Sebago of today is still selling its classic styles and ever-popular boat shoes in more than 80 countries. Forging a new partnership with a global leader, Sebago found a home as part of Wolverine World Wide, Inc.

The Sebago tradition of quality and performance continues with new categories introductions - Casual Marine and Performance Marine.

Sebago becomes part of The Outdoor Group, Wolverine World Wide's division which includes Merrell Footwear and Patagonia-licensed footwear.

Sebago announces the sponsorship of the World Billfish Series, Southern Kingfish Association, Ladies Let's Go Fishing and the Loose Lucy Fishing Team.